Brand Auditing
Reveal What’s Working FOR YOUR BRAND & WHAT’S NOT.
EVERY SUCCESSFUL BRAND BEGINS WITH CLARITY
This brand auditing service uncovers how your identity, messaging, and customer experience are performing across key touchpoints- leading to smarter decision-making, stronger brand presence, and a brand more people trust.
Our Strategy Studio provides comprehensive brand audits designed to give you a clear, honest, and strategic understanding of your brand’s strengths, gaps, and opportunities.
A FOUNDATION FOR MEANINGFUL GROWTH: When launching a Brand, optimizing for marketing, or planning a brand refresh.
What Is a Brand Audit? Why Does It Matter?
A brand audit is an expert evaluation of how your brand appears, communicates, and performs in the market. It reveals whether your visuals align, messaging resonates, and the brand experience supports internal goals.
A Strong Brand Audit Helps You:
DIAGNOSE INCONSISTENCIES IN DESIGN, MESSAGING, AND VOICE
UNDERSTAND HOW CUSTOMERS PERCEIVE YOUR BRAND
IDENTIFY GAPS THAT WEAKEN CREDIBILITY OR TRUST
EVALUATE YOUR BRAND PRESENCE
PRIORITIZE STRATEGIC IMPROVEMENTS WITH CLARITY AND CONFIDENCE
Without an audit, brands often operate on assumptions. With regular audits, you gain evidence, insight, and direction.
Our Service Approach
Our process combines strategic thinking, design expertise, technology tools, and expert evaluation. We look at your brand from key angles, visuals to voice, to present a clear picture of where you stand today and improvement essentials.
BRAND
AUDITING
1. FOUNDATIONAL UNDERSTANDING‣
WE DISCOVER YOUR BRAND HISTORY, MISSION, ASSETS, KEY TOUCHPOINTS, GOALS, & PAINPOINTS
2. THE STAGE IS SET‣
WE COMPLETE AN IN-DEPTH REVIEW OF CURRENT IDENTITY (LOGO, FONTS, COLORS, IMAGE, GUIDELINES) BASED ON AUDIENCE
3. INFORMED CONFIDENCE‣
WE MEASURE BRAND VISUALS, VOICE, CONTENT CLARITY, STORYTELLING STRENGTH, AND COHESION
4. BLUEPRINT EVALUATION‣
YOU SIT DOWN WITH A SR. STRATEGIST TO REVIEW DIAGNOSTIC INSIGHTS & ANSWERS TO YOUR QUESTIONS
Insights, Roadmap, & Deliverables
In addition to our ‘sit-down’ meeting, where expert findings and insights will be discussed, you will receive deliverables of key diagnostics on your branding, visual identity, and brand voice, all through the lens of your brand’s audience and category.
Inquire about stacking Website Strategy, Digital Marketing, or Social Media & Content Audit services onto this service
OUR brand audit is ideal for:
FOUNDERS, ENTREPRENEURS, OR SOLOPRENEURS LOOKING TO POSITION THEIR BUSINESS
STARTUPS PREPARING TO LAUNCH A BRAND
GROWING BRANDS EXPERIENCING INCONSISTENCY
ESTABLISHED COMPANIES WITH OUTDATED VISUALS OR MESSAGING
ORGANIZATIONS EXPLORING A REBRAND OR REFRESH
Whether you’re clarifying your identity or planning your next evolution, a brand audit provides the clarity you need.
Why Clients Trust Rob Jelinski Studios
With 17 years experience in strategy, branding, and creative, we bring a uniquely holistic perspective to brand auditing. Clients value our thoughtful evaluation process, clear, evidence-driven recommendations (without jargon or overwhelm), modern mix of analysis, collaboration, and expert recommendations (including creative insight and strategic rigor).
Ready to Define/ redefine your Strength of Brand?
A brand audit is an effective first step toward bringing any brand into a stronger, clearer focus. If you’re ready to understand your brand’s full picture- and make informed decisions about its future- we’re here to help.